These past few years have proven that we certainly can’t predict the future. However, we can analyze and report on what nonprofits are doing to maximize their impact going forward. Here are 10 solutions that every non-profit should be focusing on in 2022 and beyond.
- Stay Mission-Focused
The new year is the perfect time for nonprofit organizations to review missions, goals, and procedures while taking current fundraising and volunteer engagement strategies into consideration. A record number of nonprofits are competing for the public’s attention and resources, and it is getting more difficult to stand out.
“The nonprofit sector, more than ever before, will need to stay mission-focused and clear about their priorities. We will need to be the safe port in the storm,” says Thom Ruhe, President and CEO of NC IDEA.
To stay mission focused, non-profits need to focus on the 3 “Rs”:
- Refocus Your Mission
- Refresh Your Messaging
The pandemic has forced many nonprofits to make significant adjustments in the way they operate, from pausing operations entirely to shifting focus toward more immediate community needs. The new year is a great time to craft a clear message.
- Strive for Inclusion and Diversity
The past few years have shown encouraging strides when it comes to inclusive and diverse leadership in nonprofits. Thankfully, more organizations are making a concerted effort to establish thoughtful leadership practices.
In 2021, 66% of non-profits said that a lack of diversity has impacted their organizations.
It’s time to ask yourself, how diverse is your organization?
The diversity of your organization should reach far and wide including those you serve, staff, leadership, volunteers, board members, program content and corporate partners.
- Boost your Social Media Presence
In 2021, reports show that up to 4.48 billion people are actively using social media in the world; an increase of 13% over the previous year. This number is expected to rise even more in 2022 equating to nearly 9 out of 10 people with internet access using some form of social media.
Social media has become a must for nonprofits looking to market their program and engage supporters. So, consider boosting social media presence in the coming year. Non-profits can do this by sharing snippets of their story through videos and images, promoting a giving campaign, showcasing volunteers in action, introducing the cause, and sharing engaging updates.
Remember, creating a communications plan is key! Messaging should stay consistent across all platforms, but tailoring a social post to the specific strengths of each platform will increase engagement.
- Be One for the Ages
Social media has become integral to drawing attention to community needs and for creating engaged momentum for social movements. It’s also the way younger generations are getting involved. Gen Z, for example, (1997-2012) is a cause-driven generation, and they’re communicating through social media.
It’s likely that your supporters representing specific age brackets are spending their time on different platforms. In 2022, to reach your nonprofit’s ideal audience, you should choose at least 2 or 3 social platforms to actively engage with your community. This way, you’ll be able to reach your donors, current volunteers, and prospective volunteers. Create a social media strategy for each, test the waters, and track your progress.
Create a strategy and start a movement through social media by:
- Coordinating in-person or online events by sharing information and asking others to share on their profile.
- Sharing community needs.
- Conducting live casting on location.
- Asking for donations or starting a fundraiser.
- Move Donors with Moving Pictures
Did you know that 57% of people who watch a nonprofit video make a donation?
Nonprofits can benefit enormously by using video for their marketing and fundraising campaigns. Children’s Miracle Network Hospitals generated millions of donations through a live streaming campaign.
In 2022, discover new ways to add video content to your organization’s marketing efforts.
Technology shouldn’t replace the social interaction that makes volunteers happier and healthier, BUT it can help nonprofits improve the way they operate to do more good in their communities.
- Jump on the “Member” Ship
Nonprofits are finding continued success with membership programs that offer tangible benefits, such as VIP admission to an event, member-only events, SWAG specialty items, discounts on merchandise and event tickets, and other exclusive perks.
Donor membership programs can account for a considerable percentage of total online revenue for nonprofits. Memberships are an opportunity to boost revenue and bolster donor loyalty.
In 2022, consider appropriate ways to provide donors with an authentic and engaging giving experience.
- Get Personal with Your Donors
Today’s consumers are more likely to purchase a product if they receive personalized communication. It’s more important than ever to build better relationships with your donors, large and small.
In 2022, fundraising should feel less transactional and more personal. But personalized fundraising is about more than just using a name on an email. Donors who engage with your cause on a deeper level are more likely to become loyal supporters.
Here are ways to create better donor relationships:
- Get to know your donors, large and small, and make an appropriate donor recommendation.
- Don’t just ask. Demonstrate that your organization shares their values.
- Provide opportunities for your existing volunteers and donors to contribute their ideas and feedback.
- Share donor impact.
- Promote Impact Giving
Charitable organizations have often used their past successes to appeal to donors, asking for donations to continue their efforts. However, this model may prove less effective going into 2022. Today’s donors – particularly large ones – want to know that their contributions are making a difference directly. Millennials and Generation Z are especially motivated by a sense of social responsibility; they want to be a part of the change-making process.
To engage the next generation of donors, you will need to change how you ask for funds.
Use the following outline to appeal to donors:
- There’s a problem occurring right now.
- You’re needed to solve the problem.
- Here’s how your gift, or time, will solve the problem.
This model tends to engage the proactive donor by identifying a current need and shifting the focus from the past to the present. And remember, do not leave the donor in the dark following their gift! Keep supporters engaged by sending them updates on the projects that they helped fund.
- Cultivate Monthly Givers
Subscription services are flourishing—and that’s no surprise. Smaller, monthly payments that automatically renew tend to be more manageable and convenient for consumers, while companies enjoy increased customer retention.
The concept has influenced philanthropy trends, too. Monthly givers tend to donate more over time than their counterparts who donate once per year. The annual value of regular givers is worth nearly three times more than that of one-time donors!
- Capitalize on Corporate Giving
Many nonprofits rely on corporate partnerships to sustain their programming. So, nonprofits must look to adopt best practices when it comes to leveraging corporate philanthropy in 2022.
Social Value is GOOD BUSINESS.
More choices make workplace donation programs more appealing to employees and support modern principles of corporate governance. According to the Philanthropy Outlook for 2020-2021, companies have begun to recognize the benefits of focusing on their employees’ philanthropic interests. In fact, 58% of Americans consider a company’s social and environmental commitments when deciding where to work.
Successful corporate partnerships are all about CONNECTING potential sponsors to:
- A CAUSE that matters – State your Case for Support.
- A COMMUNITY that cares – Quantify your Reach.
- CONTACTS that count – High-Tech AND High-Touch Benefits.
Regardless of how companies and their employees choose to give, strong corporate partnerships will become increasingly necessary to sustain nonprofits.
While it’s difficult to predict the exact course of future nonprofit trends, organizations can better prepare for a new year of change-making by refocusing their mission and reengaging with their audiences.