Bond Street Ale and Coffee Project Brief

Rose Marcom’s program began with a complete rebranding of Bond Street Ale and Coffee, from a new logo, identity kit and signage to napkin boxes, utensil holders, baguette bags, shirts, hats and aprons. With new brand standards in place, the company’s creative team also developed a new web site, redesigned the menu and launched a new multi-channel communications program that includes blogging, social media, e-marketing/data management and publicity. Rose Marcom also assisted the restaurant in forging new partnerships and synergies with area residential communities, businesses and non-profits as part of a comprehensive community relations program.