Robert Kraft $100,000 Challenge Project Brief

It was the Super Bowl of challenges for a center for developmentally disabled adults when it partnered with New England Patriots owner Robert Kraft, who pledged a $100,000 matching gift for its residential, vocational and recreational programs. After an aggressive marketing campaign utilizing direct mail, event support and social media, the facility raised more than $200,000. Touchdown!

Robert Kimmel Campaign

Related Campaign Elements

JARC Robert Kraft
Kraft Challenge Poster

The Right Team For The Right Solution. Every Time.