Rose Marcom, a full-service marketing and communications firm based in Boynton Beach, Florida, has provided a wide range of services for Bond Street Ale and Coffee, formerly Bond and Smolders Café and Bakery, at its new location at 1626 S. Federal Highway in Boynton Beach, Florida, directly across from its old storefront.
Rose Marcom’s program began with a complete rebranding of Bond Street Ale and Coffee, from a new logo, identity kit and signage to napkin boxes, utensil holders, baguette bags, shirts, hats and aprons. With new brand standards in place, the company’s creative team also developed a new web site, redesigned the menu and launched a new multi-channel communications program that includes blogging, social media, e-marketing/data management and publicity. Rose Marcom also assisted the restaurant in forging new partnerships and synergies with area residential communities, businesses and non-profits as part of a comprehensive community relations program.
“Bond Street is as authentic as they come and we wanted to capture the unique European style and flair that the owner, a classically trained artist, has tirelessly developed in his décor and food,” said Andrew M. Rose, President and CEO of Rose Marcom. Owner and Amsterdam, Netherlands, native Philip Vanegmond put his personal touch into the new restaurant with a Renaissance 1960s – palatial but contemporary – motif featuring wood he had-carved throughout as well counters and platforms painted in rustic style.
Customers can order ahead of time, thanks to an on-line ordering system that Rose Marcom incorporated into the restaurant’s web site at www.bondstreetaleandcoffee.com. The company will also play a key role in Bond Street’s plans to open for dinner.
For more information about Rose Marcom and the many services that it exclusively provides to restaurants such as Bond Street Ale and Coffee, contact Andrew M. Rose at firstname.lastname@example.org or (561) 945-9356.
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