DELRAY BEACH, FL – Rose Marcom, a full-service marketing and communications firm, has contracted with SouthTech Schools to provide a comprehensive fundraising drive to raise $360,000 to ensure every one of its 1,200-plus middle school and high school students has a Chromebook.
Rose Marcom, through its Rose Impact division dedicated to providing marketing and fundraising support to non-profit organizations, recently launched the “Put the Tech in SouthTech” campaign – a fully integrated program consisting of a branded theme, campaign video, web landing elements, email marketing tools, a complete social media and PR strategy and a suite of individual and corporate fundraising.
The company is working closely on the project with long-time SouthTech supporters Virginia and Harvey Kimmel, who generously offered up to $100,000 in matching funds toward the campaign goal.
“We are excited to be working with SouthTech and the Kimmels on this very ambitious goal of to providing students the technology they need to succeed during the pandemic – and beyond,” said Rose Marcom President and CEO Andrew M. Rose. “Our team recognizes the challenges that organizations like SouthTech face and we always ready to put our ‘art and soul’ into each project.”
Nine out of 10 students at SouthTech Academy, an A-rated high school in Boynton Beach, come from lower-income households.Unfortunately, many currently only have a smartphone or an outdated tablet. We are reaching out to individuals, businesses and the community-at-large to help us raise the necessary funds to meet our goal.
According to the Pew Research Center, about 20 percent of parents say that their children can’t complete their schoolwork because they don’t have access to a computer at home. These concerns are especially prevalent among parents with lower incomes. In fact, about one-third (36%) say it is at least somewhat likely their children will not be able to complete schoolwork because they do not have access to a computer at home.
To donate to the “Put the Tech in SouthTech” campaign or for more information, please contact Steven Kozak, Business Development Manager for the school, at steven.kozak@pbcharterschools.org or (561) 364-7902.
